Joel Herbert's work experience?
Joel Herbert is an analytical, result-oriented, editorial-minded, omnichannel marketing expert. His recent experience in technical SEO and AI-integrated testing frameworks perfectly positions him for roles that require:
The Architect of Discoverability
A person who doesn't just "optimize" but builds the technical architecture.
The Experimentation Lead
With UAT workflows to automated testing, Joel has shown how to run controlled experiments on how code changes affect AI citations and answer-engine visibility.
The Cross-Functional Liaison
A history of working with Engineering, Quality Assurance, and Product teams to ensure content is AI-crawlable and entity-aware.
His objectives are to analyze multiple data sets, improve the interoperability of disparate processes, engage with new technologies, and solve critical business problems while enhancing efficiency and profitability.
Joel has also dedicated considerable time to giving back, working and volunteering with NGOs including CCR, St. George's Church, Achieve Foundation, and Beyond Domain, as well as small businesses through "playing it forward" , an opportunity to establish his consultant services.
Core Disciplines
Work History
- Oversaw technical SEO for the North America site migration to Headless architecture, collaborating with regional partners.
- Developed a meticulous UAT workflow with an 83-point checklist that became the standard for 10 major site migrations, resulting in 7.3% traffic growth post go-live.
- Built an automated SEO testing framework that consistently kept new bugs and regression issues to under 5%, week over week.
- Built the technical architecture that makes content findable across both traditional and AI-driven search surfaces.
- Audited all tags, reducing performance impact and standardizing data collection with one tag management system (GTM).
- Achieved 43% LCP and 98% CLS gains in partnership with Web Engineering and Google product teams to address Core Web Vitals issues.
Top Clients: NY Times • Ford Motor • Google Voice • Major League Baseball • SymCare (J&J) • Virginia State Lottery
- Managed stakeholder relationships; developed project roadmaps and liaised with teams on major technical improvements.
- Resolved several hundred bad status codes due to Knowledge Base and Support expiry page processes.
- Continually conducted keyword analysis and optimized pages for new article releases to maximize visibility in SERPs.
- Executed routine technical SEO audits for the entire mountsinai.org, icahn.mssm.edu, and nyee.edu websites.
- Revamped the content writing process to include SEO review, in collaboration with copywriters.
- Introduced competitive and gap analysis into the content creation process to inform Information Architecture (IA) and improve overall content strategy across all hospital service areas.
- Conducted website audits, created Information Architecture (IA), and in-depth keyword analysis for pharma clients including Rhythm Pharmaceuticals, Blackthorn Therapeutics, and Vital Therapeutics.
- Partnered with Content, Analytics, and Development teams to present SEO and marketing strategies to clients.
- Authored Technical SEO Audit Requirements Documents that held agencies to top standards for search remediation recommendations.
- Collaborated with partnering agencies, marketing, IT managers, and project management teams to implement SEO best practices for website migration projects.
- Conducted comprehensive website audits for Bayer's top consumer health sites: Claritin, Dr. Scholl's, MiraLAX, and One A Day.
- Subject Matter Expert on multiple Page Speed improvement projects: Lazy Loading, Cookie-free Domain, and AMP proof of concept.
- Trained Bayer's QA team on SEO tools and best practices.
- Conducted stakeholder interviews; captured, analyzed, and authored business and non-technical requirements for re-platforming of TRU & BRU Canadian websites.
- Managed vendor relationships on SEO technical website audits; worked cross-functionally with the Web Experience team on UAT and QA.
- Agency Business Manager responsible for all levels of engagement execution and product training: problem-solving, analysis, business development, and relationship management.
Top Agency Partners: iProspect • Micros eCommerce • GroupM • True Action • Accenture • Carat
- Negotiated complex contractual agreements and SLAs while managing all points of mobile marketing P2P campaigns for the #1 mobile messaging interoperability (SMS aggregation) company.
- Targeted major global content providers to utilize messaging solutions to reach customers on mobile devices.
NY Times • Ford Motor • Google Voice • Major League Baseball • SymCare (J&J) • Virginia State Lottery