Bespoke Technical SEO & GEO Consulting
My primary mission at BKLYN West is to systematically analyze and optimize your platform's architecture, consistently elevating your citation rate in both AI-native search engines and traditional search networks. Rather than delivering superficial, automated audits, I focus my practice on rigorous code-level diagnostics, technical deployment validation, and structured entity configuration to protect your market share and accelerate your search footprint.
As an independent consultant, I bring over 15 years of search engine engineering experience directly to your team. I work alongside enterprise corporations and high-growth mid-market organizations, delivering a precise blend of data engineering and business strategy to guarantee your brand remains authoritative and easily discoverable by modern information retrieval systems.
Core Competency Highlights:
Advanced Technical & Content Diagnostics: I isolate the precise algorithmic reasons preventing your assets from being crawled, indexed, and cited. By auditing server rendering behaviors, crawl logs, and competing domains, I build a clear engineering roadmap to drive your pages to the top of search indexes.
Multichannel Search Strategy: Real visibility requires synchronized data. I analyze customer acquisition paths across search engine marketing (SEM), email, organic search, and referral networks to ensure your data is unified, optimized, and ready to out-position your competitors.
SEO Analytics & Data Visualization:I apply mathematical rigor to search data, constructing custom dashboards and analytics tracking systems that allow you to accurately measure organic ROI and make data-driven decisions.
Semantic Data Modeling: I structure your website's content, directories, and internal linking graphs to satisfy both user navigation requirements and the complex indexing parameters used by LLMs and search engines.
What are people saying?
Purnima Balraju
Under Armour
Joel always made time to brainstorm Technical SEO solutions and provide guidance for the APAC team. His enthusiasm and problem-solving attitude resulted in multiple APAC SEO fixes and the prioritization of more complex tasks within the Global team.
Nicholas Maupin
Under Armour
Joel and I worked on an impressive list of projects together at Under Armour, and I can definitively say they wouldn't have been successful without him. His empathy and personability shine through even outside the workplace.
Mary Vanderwoude
Mount Sinai Health System
Dedicated to uncompromising excellence, Joel Herbert brings a level of detail to SEO analytics that delivers certain results. He educated me and other team members in a way that brought new focus to digital marketing campaigns.
Kris Britt
American Museum of Natural History
Joel is an exceptional leader in strategy especially in the area of digital outreach. His ability to quickly and effectively evaluate available information, cut through the noise and determine a clear path of action is rare.
Robert Flenner
Conductor
I had occasion to work with Joel over the past 6 months as part of the Strategic Accounts team here at Conductor. Joel is a very thorough professional in his approach to Account Management.
Carrie Mantione
Oppenheimer Funds
I had the good fortune of having Joel on my team at NYU. He is an insightful expert on mobile technology and digital strategy and possesses a unique blend of sales & business acumen, technical depth, and people skills.
TECHNICAL & CONTENT AUDITS
I identify the deep technical barriers preventing your high-quality content from being successfully crawled and indexed by search spiders. Through comprehensive system diagnostics, I provide the engineering recommendations required to streamline your rendering pipelines and lock down page-one authority.
My content audits leverage systemic competitive analysis, mapping your digital footprint against known industry models to identify structural content gaps and unlock new search opportunities.
DIGITAL STRATEGY
How are you and your primary competitors capturing search market share?
I systematically audit your organic traffic acquisition channels. Securing high-densityisibility in modern conversational search results, requires your marketing, SEM, and technical structures to perform in perfect coordination. While achieving enterprise-grade SEO and GEO outcomes requires meticulous engineering discipline, the competitive advantage for brands that execute correctly is immense.
SEEMLESS EXTENSION
Massive, slow-moving digital marketing agency retainers are a relic of the past. Instead of routing your needs through junior accounts, I serve as a dedicated, highly specialized advisor working as an immediate extension of yourtrusted advisers who works directly as an internal extension of your in-house engineering and marketing teams. I maintain a highly consultative, on-call partnership, collaboratively diagnosing deployment bugs, educating internal product owners, and establishing the exact testing frameworks needed to accelerate your development cycles.
Operating Globally, Rooted in Maplewood
BKLYN West is a specialized technical SEO and GEO consultancy founded by Joel Herbert, operating out of Maplewood, New Jersey (the transit suburb famously dubbed "Brooklyn West" by The New York Times). I serve enterprise and mid-market organizations worldwide, blending Brooklyn's high-output agency grit with the dedicated attention of a localized partner.