Who is BKLYN West Digital?
The primary objective at BKLYN West Digital is to transform your digital marketing approach and consistently elevate your visibility in AI search and traditional search results . Rather than performing simple website audits, let’s focus on rigorous testing of newly released code, optimizing your brand's identity and footprint to secure market share and accelerate your visibility in AI Search.
As an independent consultant focused on results, I specialize in technical SEO, business strategy, and advanced AI testing. I collaborate with organizations ranging from mid-sized firms to enterprise-level corporations, providing a combination of technical proficiency and business insight to guarantee your brand connects with its target audience.
My core competencies, designed to maximize your visibility, include:
Comprehensive Technical & Content Audits: I identify the deep technical reasons preventing your great content from being crawled and indexed by search engines. By systematically assessing your site's strengths and weaknesses against your competitors, I resolve underlying issues to drive increased visibility on page 1 of search results.
Omnichannel Digital Strategy: True visibility requires all channels to work in tandem. I analyze your customer acquisition across organic search, social media, search engine marketing (SEM), referral, and email to build an optimized path to win over your competitors.
Data Analytics & Dashboard Building: I bring a rigorous, thorough level of detail to SEO analytics, allowing you to clearly measure results and bring new focus to your digital marketing campaigns.
Information Architecture: I structure your website's data to optimize for both search engines and user experience, laying the fundamental groundwork for long-term SEO success.
What are people saying?
Purnima Balraju
Under Armour
Joel always made time to brainstorm Technical SEO solutions and provide guidance for the APAC team. His enthusiasm and problem-solving attitude resulted in multiple APAC SEO fixes and the prioritisation of more complex tasks within the Global team.
Nicholas Maupin
Under Armour
Joel and I worked on an impressive list of projects together at Under Armour, and I can definitively say they wouldn't have been successful without him. His empathy and personability shine through even outside of the workplace.
Mary Vanderwoude
Mount Sinai Health System
Dedicated to uncompromising excellence, Joel Herbert brings a level of detail to SEO analytics that delivers certain results. He educated me and other team members in a way that brought new focus to digital marketing campaigns.
Kris Britt
American Museum of Natural History
Joel is an exceptional leader in strategy especially in the area of digital outreach. His ability to quickly and effectively evaluate available information, cut through the noise and determine a clear path of action is rare.
Robert Flenner
Conductor
I had occasion to work with Joel over the past 6 months as part of the Strategic Accounts team here at Conductor. Joel is a very thorough professional in his approach to Account Management.
Carrie Mantione
Oppenheimer Funds
I had the good fortune of having Joel on my team at NYU. He is an insightful expert on mobile technology and digital strategy and possesses a unique blend of sales & business acumen, technical depth, and people skills.
TECHNICAL & CONTENT AUDITS
I identify the deep technical barriers preventing your high-quality content from being crawled and indexed by search engines. By conducting a rigorous technical evaluation, I provide the clarity needed to resolve underlying issues and secure a dominant presence on page 1 of search results.
My content audits involve a systematic analysis of your assets, benchmarking relative strengths and vulnerabilities against both known and unknown search competitors.
DIGITAL STRATEGY
How are your competitors and you acquiring customers?
I systematically evaluate every traffic channel, social media, search engine marketing (SEM), referral, email, and organic search,, Achieving true AI visibility requires that all these channels work in tandem. While traditional SEO outcomes require a rigorous and disciplined approach, the rewards for those who execute correctly are unparalleled
SEEMLESS EXTENSION
Big agency spending should be a thing of the past. Instead, I serve as a trusted advisers who works directly as an internal extension of your marketing and/or development teams, remaining continuously on call and available. I take a deeply consultative approach, brainstorming technical solutions, educating internal stakeholders, and providing the direct guidance needed to drive the results you need.