A common question I receive from both prospective clients is: "If you are based in New Jersey, why is your consultancy named BKLYN West?"
The name is a direct nod to a modern sociological and geographic shift. In October 2014, The New York Times published a landmark real estate feature titled "Maplewood, N.J.: If Brooklyn Were a Suburb". The piece famously coined the nickname "Brooklyn West" to describe Maplewood — a vibrant, transit-oriented community that became the primary destination for creative professionals, tech innovators, and young families migrating from the urban boroughs of New York City.
When I established my independent technical practice, I chose the name Brooklyn (BKLYN) West to represent this exact intersection:
Honoring the rigorous, high-output digital ecosystem of New York City where I built my 15-year career engineering search solutions for enterprise brands.
Rooting my physical consulting practice in the collaborative, forward-thinking suburb of Maplewood, New Jersey — the official "Brooklyn West."
For my clients, this means you receive the elite, high-caliber execution of a top-tier New York agency combined with the focused, dedicated, and highly communicative attention of an independent, local consultant.